Definition of Oligopoly:
- An oligopoly is a market structure where there is a limited number of firms that are allowed to enter in the market.
- New firms face barriers to entry to access an oligopoly market:
- Economies of scale give the already existing firms a low cost advantage over smaller entrants into the market.
- Existing firms may work together to prevent new firms from accessing the market.
- Older firms have name recognition that newer firms do not have.
- A firm's best choices are influenced by one another's decisions. Thus, each firm needs to have strategy in order to make the best decision possible.
- In an oligopoly market, firms can change their production and prices in reaction to a competitor's production (or pricing) decision.
- Firms may be of unequal size, thus, one firm may be seen as the price leader, and the other firms set their prices in response to the leading firm.
Collusion and Cartels:
- Oligopolistic firms have an incentive to collude, to set prices and productions.
- If unregulated, collusion among firms may result in a cartel, which can be defined as an agreement not to compete, instead this group of firms behave like a monopoly by determining collectively the price and quantity to produce.
- One famous cartel is the Organization of Petroleum Exporting Countries (OPEC).
- Cartels have a hard time subsisting in the long run due to the incentive to cheat. For example, one firm can decide to produce more, or lowering its price in order to increase their profit.
Modeling Oligopolistic Behavior:
- An oligopoly market can be modeled via a payoff matrix. A payoff matrix is simply a matrix that shows the possible outcomes when two agents make a decision (see game theory).
- Assume that two firms form a oligopoly market and both try to maximize their profit. The payoff matrix below shows the daily profit given their choice to set a high or low price.
Payoff Matrix: | Firm A: high prices | Firm A: low prices |
---|---|---|
Firm B: high prices | A: $1000 B: $1000 | A: $1200 B: $500 |
Firm A: low prices | A: $500 B: $1200 | A: $750 B: $750 |
- If the firms compete, they will both earn a daily profit of $750. Low price is the dominant strategy, both firms will always choose the low price option as it is always the best response no matter what the other firm chooses.
- Firm A is always better off by choosing a low price strategy. If firm B sets a high price then A makes an even bigger profit by choosing low price. If firm B sets a low price, then firm A still makes a bigger profit than if it had chosen to set at a high price.
- Choosing a low price is also the dominant strategy for firm B. This is not always the case, in some cases there can be no dominant strategy or only one firm has a dominant strategy.
- If the firms decide to collude, they would both decide to charge a high price and earn each a $1000 daily profit. Both firms would rather earn a $1000 daily profit rather than $750. Also, notice that both have an incentive to cheat and earn $1200 by deciding to charge a low price while to other firm charges a high price. In the long run this will result in both earning a $750 daily profit.
Reference: Mayer,David. AP Microeconomics Crash Course. Research & Education Association (2014). p 119-122.
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